Lollywood

The Lollywood (Urduلالی وُڈ‎), is the oldest film industry of Pakistani cinema based in LahorePunjabPakistan.[1] since 1929 , Lahore was the center of Pakistani cinema, producing films in both Punjabi and Urdu languages. Since 2007 however, Karachi has largely overtaken Lahore in Urdu film productions. The word “Lollywood” was coined in the summer of 1989 in Glamour magazine published from Karachi by gossip columnist Saleem Nasir.